THE QUALIDAY PROCESS
¤ 24 hours with your ‘problem’
¤ A full briefing with you
¤ 2 focused groups; with consumers or client/consumers
¤ A ‘way forward’ workshop to help refine, choose options, confirm strategy, clear creative direction. No-one leaves until you know exactly what to do next. The process is a consultative intervention which produces results. It’s quick to set up and cost-effective. It’s about brilliant thinking, very senior and experienced consultants and effective use of everyone’s time. It’s paper free and flexible – a complete Qualiday for you, your team and your advertising.