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Our aim is to help your organisation or brand communicate better – both inside and outside your organisation. Research is a means to this end. Therefore, whilst we are very thorough about methodology and creative about research approaches, ultimately it is the way in which we make sense of the research and work with you to address your business problems that differentiates us. We believe that qualitative approaches to business problems are all about applying practical psychology in a commercial or social policy setting. And we have over 20 years of experience of doing this successfully in partnership with a very wide range of organisations.